Privacy Policy

Last updated: 19/08/2020

Your privacy is important to Us. This Privacy Policy explains in detail the types of personal data that We may collect about you when you interact with this website. Any personal data We do collect will only be used as permitted by law. We never sell your data.

We are fully committed to maintaining the privacy of any information (‘personal data’) that you provide to Us. Furthermore, We commit to ensuring that such data is held securely, used appropriately, and only retained for as long as is necessary.

Who We Are

This website is owned and operated by Shisha 51.

Shisha 51 is the Data Controller and responsible for your personal data (collectively referred to as ‘Shisha51’, ‘We’, ‘Us’ or ‘Our’ in this Privacy Policy).

Email: [email protected]

Definition of Personal Data

When We refer to ‘personal data’ We mean any information that allows Us to identify you personally. Examples include your name, email address, address etc. We will always seek to gain your explicit consent to providing this information before We collect it from you, although this may not be the only legal basis on which We collect the data.

How Do We Use The Information We Collect

We will only use your personal data when the law allows Us to in the following circumstances:

  • Where We have a legitimate interest to respond to your enquiry
  • Where We need to perform the contract that We are about to enter/have entered into with you
  • Where We need to comply with any legal or statutory obligations
  • Where We have your consent to send you marketing information

We do not share any personally identifying information publicly or with third-parties, except when required to by law.

How Long Do We Store Your Information

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

No purpose in this Privacy Policy will require Us keeping your personal information for longer than the period of time in which users have an account with us.

When We have no ongoing legitimate business need to process your personal information, We will either delete or anonymise such data. If this is not possible, then We will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Data Rights

In the situation where you have directly provided personal information to Us (such as by completing an online form or contacting Us for further information), you have a number of rights regarding the personal data that We hold:

  • You have the right to obtain from Us confirmation about whether any such data is being held
  • You have the right to require that We provide you with whatever data We are holding/processing about you, including the right for that data to be transferred to another data controller
  • Even if you have consented to Us processing your personal data, you have the right to withdraw that permission at any time
  • You have the right to require Us to rectify any incomplete or incorrect information held about you
  • You have the right to require Us to erase the data held about you (the ‘right to be forgotten’)

In the situation where We collect personal data automatically (such as from your internet browser or via internet Cookies or other similar technologies):

  • You have the right to object to the legal basis upon which We are collecting this data, and We must consider and respond to that objection
  • You have the right to request the prevention of further processing of your data while your objection is considered
  • You have the right to make a complaint to the relevant data protection authority (which, in the UK, is the Information Commissioner’s Office or ‘ICO’)

In most circumstances, you can exercise these rights without paying a fee to Us.

Types of Data Collected

Website Contact Forms

When you complete one of the contact forms on Our website, We will ask you for a number of pieces of personal information, such as your name, email address, and other contact details.

This information is obviously required for Us to respond to your request.

If you do not use or submit an online form on the website, no data will be collected in that regard.

Account Logins

For some website functionality, We will need to create for you a user account that allows you to log in to the website to ensure that only authorised individuals can access your data and that functionality. Examples include when you make an online purchase via the website, or when you have a role in administering or contributing towards the website content (such as a blog author).

The purpose of these user accounts is to protect your personal data behind login security and to protect the integrity of Our website and the servers that run it.

Data collected will generally involve your name and email address (which doubles as username) as a minimum, but may include your postal address if it is required for online purchases.

If you do not register for an online account, then no such data will be collected in this regard.

Technical Data

When you visit Our website, Our systems will log a record of your visit in Our server logs. Typically, this record will include the technical ‘IP’ address that is associated with your device and the browser type and version that you are using.

Such server logs are extremely common practice and are used to monitor technical resources, monitor high-level server activity, and importantly to detect and prevent malicious or fraudulent activity on Our systems. This data can also be used, if required, to diagnose reports of technical issues. The storage of IP addresses allows Us to identify patterns of behaviour (such as repeated malicious attempts to access a system).

IP addresses, in and of themselves, do not allow Us in any way to identify you as an individual, especially given that it is very common for IP addresses to be dynamically allocated by your service provider, and will therefore often routinely change.

Furthermore, We do not and will not use the content of server access logs to attempt to determine an identifiable individual. We, therefore, do not consider that data held within server logs falls within the scope of ‘personal data’, and accordingly, We do not seek your consent to collect it.

Cookies & Similar Technologies

We have included cookies, web beacons, and similar technologies into one section because they all perform similar functions even if, from a technical perspective, they work slightly differently.

All of these technologies allow Us to understand how users are using Our website and other related services. They can also be an essential part of providing certain online functionality. They are all essentially small data files placed on your computer (or other devices) that allow Us to tell when you have visited a particular page or performed a specific action (such as clicking a particular button) on Our website.

Most websites use these technologies as they provide useful insight into how the services are being used, as well as improving speed, performance and security, and enabling Us to improve Our personalisation of your experience.


Cookies are small text files placed in the memory of your browser or device when you visit a website. Cookies allow a website to recognise a particular device or browser. There are several types of cookies:

  • Session cookies expire at the end of your browser session and allow Us to link your actions during that particular browser session
  • Persistent cookies are stored on your device in between browser sessions, allowing Us to remember your preferences or actions across multiple sites
  • First-party cookies are set by the website you are visiting
  • Third-party cookies are set by a third party website separate from the website you are visiting

There are several ways that you can influence how cookies are used on your particular device. Most commercial browsers (such as Chrome, Safari, Edge, Internet Explorer, Firefox, etc.) allow you to set preferences for whether to allow or block website cookies.

They will also provide tools that allow you to remove any cookies that have already been set. Using the ‘Help’ functionality of your browser, or an internet search, will help you to understand how to use these features for your particular browser.

Additionally, We have incorporated specific cookie functionality on Our website that allows you to easily indicate when you first visit the website whether or not you are happy for cookies to be set on your device.

Perhaps ironically, for Our website to remember your preference for whether to allow cookies or not, We must set cookies for this specific purpose.

When you first visit Our website, a Cookie Control box will be displayed, allowing you to choose whether to allow cookies or not. Only Essential cookies will be set when you first visit Our website.

If you click on the ‘Accept’ button in the Cookie Control box, We will enable Our Analytics and Marketing cookies.

Web Beacons

Small graphic images (also known as “pixel tags” or “clear GIFs”) that may be included on Our website and services that typically work in conjunction with cookies to identify Our users and user behaviour.

Website Analytics

We use Google Analytics to understand what people look at on Our website.

When you visit Our website, information about your visit (such as which pages you look at, how long you spend on the website, and so on) is sent in an anonymous form to Google Analytics.

The data contains information about anyone who uses Our website from your computer, and there is no way to identify individuals from the data.

We ensure that no personally identifiable information is ever contained within the data sent to Our analytics providers, and We also perform a process which partially obscures your IP address information.

As analytics information is not personal data, We do not specifically ask for your prior consent.

For more information on how Google handles the data it collects, see Google’s Privacy Policy.

To opt-out of Google Analytics tracking on all sites, use the Google Analytics Opt-out Browser Add-on.

Other Google Services

In addition to Google Analytics, We use a number of industry-standard Google services to provide particular pieces of website content. These include:

  • Google Fonts: We may use one or more of Google’s web fonts to ensure that Our website content is displayed in a clear and consistent fashion across all of the different types of devices and browsers
  • Google Maps: We may use Google’s mapping services to provide dynamic geographic maps on Our website
  • Google Recaptcha: We may use Google’s Recaptcha service (which provides the ‘I Am Not A Robot’ functionality) on Our web contact forms. Recaptcha is a security measure to prevent the abuse of Our contact forms by automated programs

Each of these services involves Our website making a connection to one or more Google servers, and may result in Google placing cookies on your device.


We use social media cookies from Facebook on Our website. Facebook places the cookies, and We use them to understand the effectiveness of social media campaigns that We operate.

If you are not logged into Facebook when you view Our website, then it is not possible for any personal information about your visit to be collected. Therefore We do not specifically ask for your prior consent.

If you are logged into Facebook when you view Our website, then Facebook will know when you visit Us. We do not have any access to the details of that personal data, as you have consented to share it with Facebook, not Us. We just get to see anonymised data about the numbers of people who have responded to Our advertising or other social media activity.

You can learn about Facebook’s Privacy Policy here.

Facebook may use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads.

There are several ways of controlling the ads that you see based on your activity on Facebook. The following resources may help to understand those choices:

You can always use your browser’s ‘private’ or ‘incognito’ mode to browse websites anonymously.

If you disable marketing cookies on this website, it does not mean that you will not see Our ads, it just means that they will not be personalised based on your Facebook activity.


If We provide paid products and services, We use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to Our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors We work with are:

Third-party Links

This Privacy Policy only applies to this website. This website may include links to third-party websites, plugins, and applications. We do not control these third-party websites and are not responsible for their privacy statements and how they use your data.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or Our practices with regards to your personal information, please contact Us at [email protected].

Changes to This Privacy Policy

We may make changes to this Privacy Policy. If We make changes, the updated Privacy Policy will be posted on this website, and the revised Privacy Policy will take effect once posted. Your continued use of this website after the posting will signify your agreement to the new Privacy Policy.